Sell more fonts? Get a bigger house, a bigger »allowance« and a more luxurious car.
Unfortunately, this is mere fiction and far from the truth that is typographic design.
In practice, Typographic Designers do a lot of work and are generally frowned upon when asking particularly high prices for their typefaces. The design community is torn in two about the prices on fonts.
On one hand you have people arguing that typographic design is indeed a form of artmanship and should be rewarded as such. When a five year quest to create the perfect typeface finally comes to an end, you want it to be rewarded properly.
On the other hand you have the general idea that fonts should be free, all the time, any time. After all, we didn’t have to pay for the fonts we use on our PC’s and Mac’s, did we?
Yves Peters’ talk today at TYPO Berlin 2010 reflected upon aforementioned dilemma and the different views and perspectives that are currently going on.
The talk from Yves’ was very refreshing and interesting, as it raised a question about typographers and their designs. Do we appreciate typography properly? And in resonance with the theme’s talk; is typography a passionate love affair or an abusive relationship?
Yves’ talk didn’t contain an answer to these questions but left room for thought. And that itself is a lot more valuable than lose words and empty opinions.
