Insurance: Such a Great Feeling – Rebranding the Nürnberger Insurance company
No one wants to think about insurance until something bad happens. Notions of risk adapt to demographic, technological and societal change, and insurers have to communicate with a diverse range of customers who want peace of mind, not disaster scenarios. Martin et Karczinski and the venerable Nürnberger Versicherung shared a few ideas on how it can be done.
by Ian Warner