Charles Landry: World on a move
Modern cities are dynamic, impetuous environments. People, objects and ideas are in constant flux, as the pace of life increases relentlessly. Moreover, with the advent of virtual reality, a whole new layer will be incorporated into the hectic urban lifestyle and it is going to shape it in ways invisible to the naked eye. It is quite a challenge to wrap one’s head around the intricacies of augmented and ever shifting-reality. But Charles Landry doesn’t sound overwhelmed, far from it. He looks at the future optimistically, with genuine enthusiasm. He keeps his eyes peeled and picks out the fine details of city tissue which lead to arguable but valuable conclusions. “We need a shift from a No because to a Yes if attitude”, he says. He is ever upset with bureaucracy and ever inspired by real, notable improvements coming from the very grassroots initiatives. Where there’s a will there’s a way — simple.
Briar Levit: Exploration and commitments
What triggers a designer to step out of the usual line of work? As Briar Levit describes it, an itch for exploring the unknown appears every now and then amidst the staleness of repeatable tasks. Self-publishing zines, designing walking maps and eventually movie direction – these are the creative means she discovered by simply following her curiosity. For the making of Graphic Means: A History of Graphic Design Production, she became a movie director and a producer. In this new venture of her, unforeseen challenges emerged: Briar encountered management, budgeting, and technical issues. As she recalls, it wasn’t just her passion driving her forward. It was also a strong sense of commitment, as she knew there were funding supporters whom she just couldn’t let down. And she never did.
dina Amin: Tinkering with love
dina (she dislikes capital Ds) is neither a product nor an animation designer – She is taking products apart. And why? Because she loves it. After she finished her studies in product design she was trying to explore some jobs and finally quit. So she began the search to find her thing. Something that she likes to do, that solves problems and pays her bills. Difficult. Triggered by the anger over the fact, that all the products that designers produce are finally ending as trash, she collected thrown away objects and started her own thing. With all the separated pieces of these objects she creates crazy characters and tells little lovable stories as stop motion movies. The disassembled things sometimes never get back to their original shape, but every time communicate something new. Motivated from platforms online, she presents all her creative ideas worldwide because „its all about human interaction“, she says.
Frank Rausch: Just a line of code
As well as other speakers Frank Rausch has his own, we can say, emotional trigger. He is annoyed. Annoyed about the bad typography in the the apps we use every day. The excuse for that seems to be the technical difficulties with the devices, the designers need to finish their analogue work with. For him it’s not an excuse. The digital world – including the programming – comes with tools you do need to learn. Because the better you know and control the technical tools the wider you can think and develop apps with good-looking typography. The time the designers said its too difficult, is over. He shows why. With ease he presents one line of code for each problem: bad line spacing, horrible ragged margin and other tiny mistakes that change the whole image of the interface. His anger brings him to his pretty precise view on micro typographical work and to the improvement of the daily reading experience on digital gadgets.
Sonja Knecht: The beauty of words
Sonja Knecht is texter – Or to be more precise she is a person who creates „verbal identities“ for designers and companies who are looking for the right words. Fascinated or upset by examples on the streets, on ads or simply things she found online, she is attracted to reflect their importance and to change if necessary. For her, text is everywhere and something we need to care about, because it’s not just a combination of letters. Text is a witness of a time period, it tells stories and communicates information, emotion and finally creates pictures in our heads. Texting is designing with words and her creativity is definitely triggered by text… „Text, sex, shit!“. As well as from the sharp, loud letters t, s and x she is provoked by the meanings of the words and the context they occur. With a great sense that everyones connection with words and their particular pictures can be different she goes through all the variable options a sentence can be built. With passion she juggles with text and shows the diversity to express a content, how a rhythm can arise and that omitting is texting as well as creating. She wants to empower people to write, because „Words are our best friends. Letters are.“ and we need to decide what we want to do with it.
Toshi Omagari: Retro constraints!
At times, a creative spark can be ignited by encountering limitations. Back in the day of arcade games, when anonymous non-typographers would draw fonts pixel by pixel on a 8 by 8 unit grid, this was certainly true. Monotype’s type designer and avid gaming afficionado Toshi Omagari guides us into this realm of lush and completely untamed inventiveness. His selection of hundreds of typefaces features some of the craziest things ever seen in type. There are specimens so utterly bizarre, one could argue just plain ugly, while some others seem rather modest and well-balanced.
Toshi keenly points out clever ways the designers have found to embody their ideas and still match the tight specifications. Although limitations of the old days have long been deprecated, they have shaped visual heritage which comes with no expiration date. The way it can inspire is twofold. On the conceptual level, there are ways of thinking to be learned by examining the design decisions. On the visual level, the unique look of each individual font or even just a single glyph begs to be sampled or remixed in a brand new creation.
⇢ Toshi Omagari: Video to be released soon.
More than an itching notion
During this year’s TYPO we learned about all kinds of creative triggers. A simple need for a change could work as well as the itching notion of others waiting to see your work. Besides the different forms of such ignition, speakers repeatedly emphasized how it is often a very subtle, almost unnoticed impulse. You probably have no idea what’s your next inspiring moment, but that’s fine. It happens when you least expect it!
Illustrations: Maciej Nadobnik