Brand Talks

Brand Talks are back. The program section for brand strategists and decision makers brings 12 leading branding agencies onstage together with their A-list clients. Expect exclusive insights into their latest projects and campaigns for new visual identities rethinking brands in the digital age on all three TYPO Berlin days.

Concept & Curation

The future of brand communication

Brand Talks explores the elements of successful modern brands: fonts, imagery, user-generated-content and how it all unites to provide an enhanced customer experience. At the core of Brand Talks are 14 consecutive half-hour long presentations on the second day of TYPO at the House of World Cultures. Fast but dense in experience. The final presentation will come this year from Johann Jungwirth, the Chief Digital Officer of Volkswagen on “Human Thinking and Digital Transformation”.

Brought to you by Monotype

Since its premier at TYPO 2017 Brand Talks grew into a 1-day seminar travelling to Stuttgart, Cologne and London. The next Brand Day will be held in Munich, June 16. Facilitator of both formats is Jürgen Siebert, Marketing Director at Monotype.

Program | Brand Talks

Thursday, May 17 | TYPO Hall

19:00 – 20:00 — Katrin Niesen & Armin Angerer (Peter Schmidt Group):
Persil – The Evolution of an Icon

Friday, May 18 | TYPO Show

10:30 – 11:00 — Keynote by Alex Mecklenburg (Lola Media): Mind the hype

11:00 – 11:30 — Frederik Wilken (wirDesign) & Christian Wendrock-Prechtl (Comdirect):
Bank. Rethinking. Design. Rethinking

11:30 – 12:00 — Lorenz Seeger ( & Kai Diekmann (Der Zukunftsfonds):
Let’s Talk About Money

12:00 – 12:30Christoph Bender (MetaDesign) & Ilke Rangette (E.ON):
The E.ON Brand Transformation

12:30 – 13:00Julia Sysmäläinen & Stephanie Ebigt (Nivea):
Branding & Psychology of Handwriting: The New NIVEA Care Type

13:00 – 13:30 – Heinrich Paravicini (Mutabor) & Christian Bahlmann (Bahlsen):
The New Global Brand Identity of Bahlsen

— Lunch break —

15:00 – 15:30Carola Seybold (Pantone) & Marc Dumont (BASF):
Role of Color in Branding and Product Design

15:30 – 16:00Peter Martin (Martin et Karczinski) & Ulrich Stumpf (Nürnberger Vers.):
Human in focus: The new CI of Nürnberger Versicherungen.

16:00 – 16:30 — José de Cabo (Olapic) & Amy Dutton (Hostelworld):
Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.

16:30 – 17:00 — Christian Hanke (Edenspiekermann) & Natalie Erdmann (Helios Kliniken):
How to change a brand digital and content first

17:00 – 17:30 — Jens Grefen (Interbrand) & Snezhana Chernogortseva (MegaFon):
The Rebrand of a Russian Telco Icon

17:30 – 18:00 — Stuart Radford (Superunion) & Edward Appleyard (London Symphony Orchestra):
London Symphony Orchestra: Always moving

18:0 – 18:30 — Julius Hui (Monotype) & Elvis Guo, Winson Yu (Tencent):
Creating an Exclusive Corporate World-Font


Friday, May 18 | TYPO Hall

19:00 – 19:45 — Keynote: Johann Jungwirth (Chief Digital Officer, Volkswagen):
Human Thinking and the Digital Transformation

Saturday, May 19 | TYPO Hall
11:00 – 12:00 — Keynote: Simon Betsch (KMS TEAM) & Patrick Märki (KMS TEAM):
Workshop: A New Agenda for strategic branding

Saturday, May 19 | TYPO Foyer

11:00 – 13:00 — Aaron Draplin:
Workshop: How To Make A Logo The DDC Way

> view complete conference program