Dylan’s journey went something like this: he trained as a typographer at Reading, he then attempted to become a drummer, he went travelling with two friends and they documented their journey which on his return got him commissioned by S4C as a director, he then lived in Melbourne for a few years and worked in a studio, he returned to Wales and was doing promo design for the BBC and then landed the job of being Creative Director of the rebrand of S4C, and the rest as they say is history.
He talked about the pressure of being a Creative Director which Adrian likened to be on the pitch as a player but also the referee. At the end of the day even though he is not designing it is his neck on the line, he mentions the fact that there are lots of studios out there but not many good ones and people don’t always deliver what you’re expecting. To tackle this he feels duty-bound to get MTV’s needs across to the creatives he works with to make the process as easy as possible.
A pearl of wisdom to be gained from Andrew’s experiences is that small chains work. In his instrumental roles as Creative Director of both the S4C and MTV rebrand, he worked with only one other person from the company and the creative. He believes working directly with the decision makers is the best way to work and inspires the creatives they work with also.
Dylan Griffith
To finish he showed us a cleverly thought out animation of 10 brands they have developed at Smorgasbord. For him this is his release and his opportunity to put his design skills to fruition and rightly so.
Text: Lynsey Power, Graphic BirdWatching
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