Marco Walser

Low End Theory – The Making of Ideas

TYPO San Francisco 2015 Focus | Friday, 01 May | 2:00 pm | Screening Room | English

I sometimes wish graphic design could be as easy as good dance music. If the beat is natural and straight, there is normally little that can go wrong. Actually, all it needs is a simple idea that people can play along. The talk will go through a handfull of exercises and projects out of 15 years of work and teaching graphic design — sometimes failing, sometimes succeeding in finding the right tone.


Marco Walser

Elektrosmog - Graphic Designer (Zurich, Switzerland)

Marco Walser, b. 1973, studied Visual Communications at the Zurich University of the Arts, and spent a year in London with an internship at Graphic Thought Facility. In 1999 he founded the Büro Elektrosmog in Zurich, which he heads as Creative Director. The studio is designing books for artists, architecture magazines, visual identities for…

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