20 Reasons to attend TYPO London 2011 Places

TYPO London is a broad inter-disciplinary design conference for professionals and students, based on the hugely influential TYPO Berlin Conferences, which have become Europe’s largest annual design conference, since their foundation in 1996. There are many reasons to explain why a ticket to TYPO London is a good idea, but if you need a compelling case, we put the top 20 together to help the decision making process.

1. The European design summit

FontShop has organized the yearly design conference in the heart of the old West Berlin, in a charming modernist setting in the Tiergarten. With a regular yearly quota of up to 1,400 registered participants, TYPO Berlin is a “must-do” event in the calendars of the European design community.  TYPO London will build and extend this heritage, hosting a fantastic annual event from the University of London’s Logan Hall every October, beginning this year, 2011.

2. World-class content
TYPO conferences are rich in content and so it takes some unpacking to understand what is organised, so we’ve broken this down into three areas of focus:

2.1 Important disciplines
TYPO London features an A-rated programme of speakers from a wide breadth within the world of design, education, art, commerce, services, product development and film. Come to TYPO London to meet the stars of the design world, as well as experts of bordering disciplines like architecture, photography, journalism and the technology service sectors.

2.2 World-class organisations
Much as we wish to be humble, we think it is fair to say that TYPO London 2011, will rival any creative conference, held in the London, The UK, or mainland Europe this year! Our speakers come from Airside, Alfred A. Knopf, Applied, Art+Com, Browns, Deutsche & Japener, Google, Pentagram, Pixar Animation Studios, Possible Worldwide, Research Studios, The Royal College of Art, Spin, Studio Myerscough, SYPartners, Telephonica, Type*s, Unit Editions, Wolff Olins and Xbox, in the commercial sector as well as an independent film maker, a UX consultant, a New York artist and an African King.

2.3 Stellar speakers
Our speaker names talk for themselves: Adrian Shaughnessy, King Bansah, Chip Kidd, Dale Herigstad, Eva-Lotta Lamm, Gary Hustwit, Jeff Faulkner, Joachim Sauter, Jonathan Ellery, Julian Zimmermann, Karin von Ompteda, Lawrence Weiner, Lynda Relph-Knight, Marina Willer, Michael Bierut, Michael B Johnson, PhD, Morag Myerscough, Nat Hunter, Neville Brody, Pamela Mead, Simone Wolf, Susana Rodríguez de Tembleque, Tim Fendley, Tom Uglow and Tony Brook.

3. Forever young
Times change and we change with them. One third of the TYPO London tickets are reserved for students, making it a young, agile and contemporary forum. In a world where it is increasingly vital to understand your audiences, the full range of working life is represented at TYPO conferences.

4. Brand-new insights
Many ideas and concepts that are presented at TYPO London are brand-new or yet to be published. TYPO London is ahead of the curve – more current than books, publications, training ideas and sometimes, as a forum, ahead of the internet.

5. Broaden your horizon
TYPO, as the name suggests, has a rich design heritage, rooted in a deep knowledge of typography and communication from the word up. But TYPO has grown into much more. TYPO London is an event for cultural and creative generalists. TYPOs open eyes and minds for new ideas and influences.

6. Meeting people of real value
Great presentations – great networking opportunities. Besides the keynotes, TYPO provides the opportunity to meet with colleagues, friends and influencers. TYPO’s social networks have long tentacles. “Friends“ on Facebook or Twitter won’t surpass that experience – and that is proven. TYPO delegates renew at a 50% rate year-on-year.

7. Check yourself out
A TYPO conference is like a yearly benchmark test.
‘Where am I?’
‘What do I have to learn?’
‘How valuable are my skills?’

8. Incentive
Big and small design offices use TYPO as an incentive. TYPO is a proven and desired reward with a real value – for management and team members alike.

9. Tax breaks and incentives
Planning for TYPO is a must and not only an investment in your staff. Businesses can budget TYPO as an investment and will get back taxes for tickets, travel and hotel costs.

10. Gainful use of spare time
Three day TYPO conferences are employer friendly, starting on Thursday and finishing on Saturday – only unmotivated delegates will complain about working at the weekend.

11. Attending becomes a collaboration
Over the years firms and employees reach agreements to make attending TYPO possible. Sending staff costs money, a good compromise could be that one day given as a training day, one is taken from the yearly vacation allowance. Everybody wins!

12. Non-stop programme with choices
TYPO London offers a continuous programme on 2 stages for two of the three days, with contrasting keynote subjects providing more choice and content interest for delegates.

13. Workshops
Workshops are a key feature at TYPOs. We hope to provide a calligraphic demonstration workshop this year and as we move forward a programme of workshopping opportunities.

14. Education is Entertainment
Don’t miss events outside the lectures, e.g. films, booths and demonstrations and the TYPO Night on Saturday! The aim of TYPO is to enrich professional and student lives by widening perspectives.

15. Exhibition
The whole conference building will be occupied by exhibits, discussions, speakers corners and sponsor meeting points. TYPO London is an experience and event.

16. 360° accomodation
TYPO London is situated within the Institute of Education at the London University.  The event is supported by cafes, bars and the University refectory where delegates may purchase food and beverages.

17. Professional event technology
TYPO conferences are famous for their technical perfection. Enjoy brilliant visual communications and sound and free Wifi, just like it should be.

18. Genius loci
The Logan Hall is a central location that is easy to get to. Russell Square and Bloomsbury are close to London’s West End Restaurants, cinemas and theatre land and is known locally for offering many different kinds of hostel and hotel accommodation within a short walk of the auditorium.

19. London’s still swinging
London is a vibrant creative and cultural centre providing fresh ideas, talent and creative stimulus to the world of design, fashion and culture. London is also a world destination with so much to see and do. As we said earlier, times change, so much so, that now the kitchens and food here rank with the best of the best.

20. Get discounted
TYPO London has very attractive subscription prices for professionals and students. Hurry, because these tickets are limited. Look out for our special partner deals for reductions on your ticket prices.