Always having an open eye on user generated content, Uglow expressed his admiration for the “vokaloid” Miku Hatsune at the BBC 2 culture show.

: Admired Projects

Singing hologram Miku Hatsune at a life performance. The songs are written for her by the audience as part of an interactive game.

Uglow’s own recent involvements include  Life in a Day, Chrome, Art Project, the YouTube Symphony Orchestra, Search On, StreetView and Android, to name a few. Uglow’s projects are signified by a creative, collaborative mix that focuss on user experience, consisting of targeted marketing realised with compelling enjoyable content.

Uglow has explored many of the places that marketing can take us to, some of which he will present at TYPO London.

Samples of projects by Tom Uglow

:  Android Translation Application

Uglow on his translation trailer for an android application: “we are [even] translating for animals, french is really not a problem”.

:  Sales Overlay in a Video

Interactive video, 2010: “let’s make a really cool music video and along with the really cool music video we can sell hats”

: Search Stories

Contemporary variation of an American in Paris, 2009. Further search stories by google on google.

: YouTube Symphony Orchestra

101 musicians from 33 countries chosen on YouTube made up the YouTube Symphony Orchestra. They met in Sydney for a week long festival, captured on YouTube (2011).

Tom Uglow

Tom Uglow leads Google's Creative Lab in Europe, working on new ideas and global brand projects for Google and YouTube such as Life in a Day, Chrome, Art Project, Play, the YouTube Symphony Orchestra, Search On, StreetView, Android, and more. He tweets as @tomux, writes two blogs, has appeared on the BBC's Culture Show, is a member of the European Internet Week Council, and has judged, presented, and enthused globally. He is a Sunday-coder, a traditional creative, a strategist and a book-artist.

Speaker page

In a ten minute talk filmed in 2010, Uglow summarized his credo about video online:

1. let viewers take part
2. enhance the experience
3. confound expectations
4. be authentic
5. be fun

At TYPO 2011 we may find out whether Uglow’s top five still make the essence of online marketing success.