What was your dream job, when you were a child?
I wanted to be a poet, actually, which is kind of funny because I think typography is a lot like poetry.
What makes you different?
I think there aren’t that many other studios who are really focused on mission driven work. All of our projects have to do with helping this cause.
What is a no-go for you? Which project would you reject?
I think this a funny question because sometimes you really need money. Of course I always say “oh, I would never do a project from a big evil corporation,” but I don’t know, if I really needed work, I could maybe justify it to myself. A wonderful woman (our Treasurer) once said: “It’s just capitalism. All the money is dirty. Get the money and then you do something good with it.” I think this is an interesting model.
What triggered you to go solo and found your own studio?
I just really see the need. In my case it is organising feminist spaces in Los Angeles. I think, it always has to do with seeing or feeling a need.
Where are you heading?
I’ve come from a smaller branding and identity practice and I’m now heading to a larger strategy and consulting practice.
Kate Johnston is a graphic designer and co-founded the nonprofit organization Women’s Center for Creative Work (WCCW)