TYPO Berlin 2018 – This was day one

Day one of TYPO Berlin »Trigger« has come to an end. We have some of the highlights for you. // Read article in German.

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by Matthias Kliefoth

© Norman Posselt / Monotype

© Norman Posselt / Monotype

Bringing together more than 1,800 professionals and 101 speakers from around the world, TYPO Berlin 2018 is breaking its own records. We’re curious to find out if debates about digitisation will reach a fever pitch. Day one of TYPO Berlin 2018 proved that there is still an extra mile to go, and our speakers know in which direction!

Creative City 2.0 – Charles Landry

Our digitising world with its disruptive technologies is providing both vast opportunities and real threats. So how can design help level out this overwhelming tension? Charles Landry, who works with cities in over 60 countries is sure that these new digital ways of living and working in an »anytime, anywhere and anyplace« world have enabled new possibilities. »Culture determines places, creativity shapes their life.«

In his opening keynote, he expanded on the idea that today’s design and creative thinking have given added value to city planning as well as bureaucratic and political processes. Moreover, the advisor and researcher knows there is a reservoir of hidden potential and talent locked up in design-driven thinking. »We need a change from our «no because» culture to a «yes if» one,« sums up Landry in his insightful keynote.


Talent Talks trigger all senses – curated by Kali Nikitas

They lead by example. This year’s premiere of Talent Talks showed that successful design has one prerequisite: Attitude!

Hosted by LA-based educator Kali Nikitas, a selection of eight young studios from the EU and the US shared their viewpoints and discussed how challenges can be addressed using different methods. From looking at the line-up and age range of the speakers, one might have expected that the talks would have a strong emphasis on digital design, however this was not the case.

The selection of works that triggered the senses through their analogue qualities was astonishing. »All studios persue their carreer in the only way that fits to them. Not regarding what others would say or make. They follow their dreams« concludes curator Kali Nikitas.


The New Typography – Frank Rausch

In his closing talk of day one, typographer Frank Rausch verifies: »Typography has it’s tradition. That’s not going to change just because of digitisation«, explains Rausch. At a point where we read more text on screen than on any other material, the subjective concept of taste and style is more at stake than ever. Frank Rausch explains what it takes to design good, readable type for dynamic content.

Digital dystopias aside—design will always have its vulnerabilities. And that’s a good thing. Therefore, design will always trigger us. In many different ways—and intensities. »The nature if typography is not changing and human beings remain human as well«, Rausch points out.

Photos: Gerhard Kassner, Norman Posselt & Sebastian Weiß

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