1. Which work are you particularly proud of? Which work best represents your style or approach?
I guess my style could be defined as holistic problem solving; design that’s good for People, Planet and Profit (or at least that’s my objective!). The project that was most satisfying for me was the R3project; an eco-friendly renovation of my apartment with its online blog. It allowed me to rethink and find solutions for anything related to interior and product design, as well as lifestyle decisions and communication. The challenge was to keep it real, local, fun and inspiring. This project then inspired me to create a small lifestyle hotel, based on Good Design, in Barcelona, which is what I am working on now.
2. What inspires you?
Common sense, simplicity, tradition, nature and travel journeys.
3. The theme of this year’s TYPO Berlin is »Sustain«. Sustainability seems to have evolved into a »buzzword« in the last couple of years, with which agencies and companies aim to fulfill a desire for stability and values. Can you name a project in which this ambition has led to concrete, exemplary design solutions?
I am very impressed about what Patagonia is still coming up with. Their latest project, the Footprint Chronicles, is an excellent example that companies can and should be honest and transparent. Their goal is to »use transparency about our supply chain to help us reduce our adverse social and environmental impacts – and on an industrial scale. We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit.« I wish all brands were that open and shared information this freely. It would eliminate any greenwashing at the speed of light and allow us to find to solutions towards a more sustainable consumption much faster.
4. TYPO Berlin 2012: What are you especially looking forward to?
Petz Scholtus
5. Required reading/watching: What are currently your favorite interesting/beautiful publications, books, movies and/or links?
- Monocle (radio and magazine)
- Cradle to Cradle, the book
- Planned Obsolescence Conspiracy
- www.monografica.org (only in Spanish for now)
- »The Blue Sweater« by Jacqueline Novogratz