Siddall loved Rough Trade when she was younger. »If I could tell my teenage self that I was going to work for Rough Trade, I would just die.« Now she’s a grown up, she’s still alive and she just finished up her 15th edition of Rough Trade magazine.
What’s great about watching her explain the journey that she has taken is her honesty. She admits that she had no idea what she was doing when she started but was lucky enough to be surrounded by creative people who did and they helped her to realise the magazine.
Siddall quickly realised that this magazine was hers and that she could do what she wanted. However, she also thought: »Oh my god, I have to make one of these things pretty much every two weeks.« This lead to horoscope sections written by bands, a feature where one of the staff writes about what he’s scared about and interviews with famous folks shopping for records. Not only does this help to fill up the magazine quickly but it adds an incredible personality that helps it stand out from its competition within the music magazine industry.
Liv Siddall is punk rock. She believes in a truly hands-on approach to working and her collaborators continue to relish in this wonderful community that she’s created to keep Rough Trade magazine going.