Mike has done over 300 movies – print and AV. We begin with a cool video of Blown Away – Time’s Up. For a VW ad, the storyline goes into the experience of driving the car in rain and observing the street life unlike other commercials. In some of the magazines he has designed, done photography for, or written for, people sometimes question him that he is poisoning people’s minds! But everything he does, he uses “Contrast”.
Style as Metaphor. Integrating Fine Art in his work, he uses artists’ pieces in some of his photography. He did some fashion photography and changed the look of surf photography. For Triumph ads, he brought back imagery from a life experience with a biker. For Jurassic Park logo, Spielberg wanted a shape to hold everything together that led to the final design.
Mike Salisbury
Metaphors – make complex ideas easy to understand. Levi’s used to only make men’s line. When they first came up with a women’s line, Mike created the commercial for the denim that shrunk to fit women’s curves.
They generated ads and posters with signature red tabs. He came up with the white socks and white gloves signature look for Michael Jackson! He has covered and worked with many celebrities over the years. We get a taste of the process of him staging the photographs, moving and adjusting the subject until it is just right. He took the last photograph of Bobby Kennedy still standing on the night he was shot!Searching for Colonel Kurtz covers his pictures through that process.
– By Deepika Padam