Erik Kessels believes we live in a new age, where a brand can tell its tale not only through traditional media, but in whatever form most suits its message. However to do this, before you can blur, you need to create a solid base. A powerful idea enables you to blur, to experiment.
An idea can pop up in the form of a book, a film, an advertising campaign, an exhibition or a product. He stands for the propagation of good ideas, of imagination over traditional limitations.
Erik has created a range of projects, including the photography book series in almost every picture, championing every day (or ‘found’) photography.
He also hosts do, a brand whose long running mission is to help consumers engage more actively with the products they use. KesselsKramer is responsible for ‘The Other Final,’ a documentary film about football’s two lowest ranking teams playing their own alternative World Cup Final. Today’s toolbox for telling stories is getting ever larger, with fresh opportunities provided by technology and the ever-expanding skill sets of young creatives. Erik Kessels will explore many of these stories in his talk.