His first exposure to using design for a cause was a poster in 2005 created for The Hurricane Poster Project, a fundraiser for victims of Hurricane Katrina. It made a couple thousand dollars, which was at the time more than he could have contributed from his own pocket. That’s when the potential for design to help the world dawned on him. Working closely with Leif Steiner, the creator the the Hurricane Poster Project, Higgins went on to create a similar projects benefiting San Diego after the fire and more notably Haiti after the devastating earthquake in 2010.