Nat is a Design Director at the RSA in London, using design to close the gap between our every day behaviour and the future to which we aspire. She is also working on various other digital and art projects. She was one of the founders of Airside and of Three Trees Don't Make a Forest and is currently on the executive committee of D&AD.

Oliver Reichenstein studied Philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his Information Architects Inc. (iA). Today, iA is one of the leading Web design agencies.

Over the years Morag has concentrated on working way beyond the restrictions of 2-D and creates and curates many different types of work including a train as a café, numerous exhibitions, interpreting buildings plus running her own gallery and shop »her house«. Myerscough believes that wayfinding is not purely about a series of signs but as much about bringing out the narrative in the built environment, enhancing the physical experience, it is very important how people feel when they move through a space, if they can move easily almost unconsciously and if you can make them smile and feel happy that is one of the best outcomes. Morag studied at St Martin's and the Royal College of Art. Starting Studio Myerscough in 1993.

Hugo Puttaert is based in Brussels, Belgium. He worked as a graphic artist for ten years before starting up his own graphic design studio visionandfactory in 1990. This studio gradually evolved into a laboratory, acting in the intermediate field between art, design & industry. As a professor and researcher, he teaches at the College of Art & Design Sint Lucas Antwerp where he leads the Master program and the typographic research platform.

Juliette Bellocq is a graphic designer collaborating on various design projects for paper, screen and space. Her graphic design studio, Handbuilt, specializes in work for cultural, educational and non-profit organizations. In addition, Juliette teaches at Otis College of Art and Design, is an advisor at the Corita Art Center, and is part of Project Food LA, a collective seeking to propose alternative nutrition choices to underserved communities. Juliette earned a Master of Fine Arts in Graphic Design from the California Institute of the Arts. Prior to her graduate work, she studied graphic design and typography in Paris and Den Haag. Her work has been recognized by I.D. Magazine, the AIGA, Graphis, The Spark Design Awards, The New York Times and the Los Angeles Times.