Chip Kidd …
… spotted in the crowd
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The Art of Creating an Experience
Susana Rodríguez de Tembleque gave a short but sweet presentation yesterday. She spoke about two defining moments in her 18 year career. Number one was in 1997 which was what she calls her first big job and number two was in 2009 which is what she calls her first dream job.
Tim Fendley: Legible London in 10 Headlines
There can be no hope of translating Tim Fendley’s talk about his work on Legible London into a neatly structured review. Such a colossal undertaking (the project, not the review) demands more space and time than can be afforded here.
Marina Willer: Branding Spaces
Look again, think again was the standout sound byte from Marina Willers’ talk this morning. The invitation to keep questioning and experimenting is pivotal to Wolff Olins work, and as she flicked through case studies of their work, each project feeling different from the next, that sense of inquisitive experimentation shone through.
Jeff Faulkner: User Experience and The Point of Singularity
Arriving at #typo11, as a non designer and coming from the advertising and social media industry, I was expecting to be challenged by some hardcore type nerd lingo and design-geek dialect. But I found a real sense of the familiar in the language Jeff Faulkner used in his talk ‘Extraordinary Machines’.
Morag Myerscough: Belonging
Morag Myerscough is one of a kind, her talk was as colourful as her work as was her outfit. In contrast to Jeff Faulkner’s talk it was about the user experience in the physical space. I found it very inspiring, uplifting and easy to relate to due to her enthusiastic and personal presentation.
Neville Brody: Education and Experimentation
Friday closed with words from a design anarchist, Neville Brody. Few designers have divided opinion like Brody, but then fewer can claim his status, widely regarded as one of Britains most influential graphic designers. He walked the audience through numerous projects, both commercial and personal, but spent most time reminiscing about Fuse, the publication he founded in 1991, and 20 years later he is about to publish it’s 20th (and final) edition.
Rian Hughes, Post-speech
Rian gave away copies of one of his books away after his speech.
Rian Hughes
Rian’s knowledge about pop culture is absolutely stunning. Ask him to quote lines from Blade Runner for you, he is more convincing that Rutger Hauer. But don’t mention Star Wars!
Tim Fendley
left miniliths all over London that make it really easy to get around…
Andrew Stevens: Graphic Thought Facility
Andrew Stevens from the Graphic Thought Facility is introduced by Simone Wolf. She quotes Andrew as saying that commercial doesn’t exist on one side and creativity on the other, it is a framework where they work together.