Thomas Michelbach (Strichpunkt), Jochen Rädeker (Strichpunkt) The interface becomes the brand. Digitale Komponenten im neuen Audi CD.
Michael Pietig (Hilti), Norbert Möller (Peter Schmidt Group) Wie man eine Ikone verändert, ohne die Ikone zu verändern
Thomas Markert (DFL Digital Sports), Heinrich Paravicini (Mutabor) The round ball goes in the rectangular net – the Bundesliga’s new global corporate design
Jose de Cabo, Amy Dutton Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.
Jose de Cabo (Olapic), Rema Gouyez-Benallal (Kiehl’s) Success story: How Kiehl’s drives digital brand engagement with visual Earned Content (UGC)