Brand Talks
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.
Michael Pietig (Hilti)
Global Head of Brand Consulting / Hilti (Liechtenstein)
Michael Pietig studied International Marketing in Münster. During and after his studies, he worked for Hutchison Telecom and Orange in the marketing and communications departments. He worked in European sales marketing for Deutsche Telekom in Bonn from 2003 to 2008. While there, he developed and launched an international shop concept,…
Norbert Möller (Peter Schmidt Group)
Executive Creative Director / Peter Schmidt Group (Hamburg)
Norbert Möller has been the executive creative director since 2003 of the Peter Schmidt Group, currently Germany’s largest brand and design agency in terms of sales. He heads up the corporate design team in Hamburg, and is also a columnist and opinion leader. Among the brands and companies under his…
