Jens Grefen, Snezhana Chernogortseva

The Rebrand of a Russian Telco Icon

TYPO Berlin 2018 Trigger | Friday, 18 May | 5:00 pm | Show | English

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.


Jens Grefen

Executive Director Creation / Interbrand (Köln)

Jens Grefen is Executive Director Creation and part of the managing team for Interbrand CEE. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, contributing significantly to their growth. With his comprehensive know-how in conception and…

Snezhana Chernogortseva

Brand and Marketing Communications Director at MegaFon

Snezhana Chernogortseva joined MegaFon, the second largest telecom operator in Russia, at the beginning of 2017. She plays as a key leader in the development of the brand portfolio strategy, as well as bringing it to life under all group telecom assets through the new brand philosophy, platform, and brand…

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