ŠKODA aims to strengthen ties with its already broad, loyal customer base by evolving into a more emotional »love brand« and by focusing on design across all touch points. »Kaleidoscope of Life« is the new approach for the company’s communication and corporate design.
The grid for all corporate design elements is based on Czech cubist design and architecture as well as Bohemian glasswork. The new ŠKODA NEXT typeface represents the brand values »simple, surprising, human«. It brings geometric and humanistic design together in a single type family.
Marketing and Product Director ŠKODA
Stefan Büscher studied behavior-oriented marketing in Germany and abroad while completing his degree in Business Studies (Diplom-Kaufmann) at the University of Paderborn. He had 16 years of experience in a wide range of sales functions before joining Porsche in 1997, where he led the Marketing Communications department as General Manager…
Managing Director and Creative Director KMS TEAM (Munich)
»Anything is possible – even if the conditions may be difficult at times. Design is a journey, not a series of fixed principles. Design is the visual expression of a mindset.« Born in 1973 in Basel, Switzerland, Patrick Märki attended the Basel Music Academy from 1990 to 1994. He then…