Stefan Büscher (Škoda)

»Driven by Inventiveness« – ŠKODA NEXT

TYPO Berlin 2017 Wanderlust | Friday, 26 May | 11:30 am | Show | German

ŠKODA aims to strengthen ties with its already broad, loyal customer base by evolving into a more emotional »love brand« and by focusing on design across all touch points. »Kaleidoscope of Life« is the new approach for the company’s communication and corporate design.

The grid for all corporate design elements is based on Czech cubist design and architecture as well as Bohemian glasswork. The new ŠKODA NEXT typeface represents the brand values »simple, surprising, human«. It brings geometric and humanistic design together in a single type family.

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

Stefan Büscher

Stefan Büscher (Škoda)

Marketing and Product Director ŠKODA

Stefan Büscher studied behavior-oriented marketing in Germany and abroad while completing his degree in Business Studies (Diplom-Kaufmann) at the University of Paderborn. He had 16 years of experience in a wide range of sales functions before joining Porsche in 1997, where he led the Marketing Communications department as General Manager…

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