Stefan Büscher (Škoda), Patrick Märki (KMS Team)

»Driven by Inventiveness« – ŠKODA NEXT

TYPO Berlin 2017 Wanderlust | Friday, 26 May | 11:30 am | Show | German

ŠKODA aims to strengthen ties with its already broad, loyal customer base by evolving into a more emotional »love brand« and by focusing on design across all touch points. »Kaleidoscope of Life« is the new approach for the company’s communication and corporate design.

The grid for all corporate design elements is based on Czech cubist design and architecture as well as Bohemian glasswork. The new ŠKODA NEXT typeface represents the brand values »simple, surprising, human«. It brings geometric and humanistic design together in a single type family.

Brand Talks

Stefan Büscher

Stefan Büscher (Škoda)

Marketing and Product Director ŠKODA

ŠKODA aims to strengthen ties with its already broad, loyal customer base by evolving into a more emotional »love brand« and by focusing on design across all touch points. »Kaleidoscope of Life« is the new approach for the company’s communication and corporate design. The grid for all corporate design elements…
Maerki_-400

Patrick Märki (KMS Team)

Managing Director and Creative Director KMS TEAM (Munich)

ŠKODA aims to strengthen ties with its already broad, loyal customer base by evolving into a more emotional »love brand« and by focusing on design across all touch points. »Kaleidoscope of Life« is the new approach for the company’s communication and corporate design. The grid for all corporate design elements…

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