Jose de Cabo, Amy Dutton

Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.

TYPO Berlin 2018 Trigger | Friday, 18 May | 4:00 pm | Show | English

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

Jose de Cabo

Jose de Cabo

Co-Founder Olapic (London)

Based in Olapic’s European headquarters in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his team successfully introduced Olapic’s earned content technology to the European market and have secured client partners including AllSaints, Karen Millen, L’Óreal, Pepe Jeans, and Tag Heuer.…
amy-dutton-1

Amy Dutton

Global Social Media & Content Manager, Hostelworld

Amy’s career started in PR but for the past 9 years, she has specialised in social media marketing. She has experience in the local government, utility, tourism and gambling sectors and joined Hostelworld in 2015 from Camelot Group, where she set up and ran the social media team for The…

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