Germany’s football league the Bundesliga is establishing itself as an international, digital brand. How do you build a corporate design for a media brand that is responsive to the challenges of the de-centralised structure of the football world, with its local clubs and global media partners, while still adhering to the need for a consistent brand presence? The DFL (German Football League) digital sports department joins its lead agency for corporate design Mutabor onstage for this presentation.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.