Thomas Markert (DFL Digital Sports), Heinrich Paravicini (Mutabor)

The round ball goes in the rectangular net – the Bundesliga’s new global corporate design

TYPO Berlin 2017 Wanderlust | Friday, 26 May | 12:00 pm | Show | English

Germany’s football league the Bundesliga is establishing itself as an international, digital brand. How do you build a corporate design for a media brand that is responsive to the challenges of the de-centralised structure of the football world, with its local clubs and global media partners, while still adhering to the need for a consistent brand presence? The DFL (German Football League) digital sports department joins its lead agency for corporate design Mutabor onstage for this presentation.

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

Thomas Markert

Thomas Markert (DFL Digital Sports)

Director Visual Design, DFL Digital Sports (Cologne)

Thomas Markert is an award winning Creative Director with over 20 years of experience leading the development of innovative, breakthrough creative solutions for leading entertainment and consumer brands including Nokia, Microsoft, MTV and Nickelodeon. Deep understanding of the creative development process, combined with the ability to successfully manage internal teams…
Heinrich Paravicini

Heinrich Paravicini (Mutabor)

Chief Creative Officer & MUTABOR Co-owner (Hamburg)

Heinrich Paravicini (1971- ), together with his two brothers, grew up watching french-translated Japanese Manga shows on TV in Paris. Early on, this, along with the variety of Parisian museums, inspired the 6 year-old Heinrich to draw. He finished high school in Germany. Then he started his studies in Communication…

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