Michael Johnson

Why the best brands are defined first, and designed second

TYPO Berlin 2017 Wanderlust | Friday, 26 May | 11:00 am | Show | English

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

Michael Johnson

Michael Johnson

‎Creative Director, Principal / johnson banks (London)

Johnson Banks defines then design brands that want to make a difference: tackle hunger; fight for an open internet; raise billions for education; bring culture and enlightenment to the world; shift paradigms and change lives. Johnson’s clients include Cambridge University, Action Against Hunger and Mozilla. His new book, “Branding: In…

Related Posts