Rema Gouyez-Benallal (Kiehl’s)

Success story: How Kiehl’s drives digital brand engagement with visual Earned Content (UGC)

TYPO Berlin 2017 Wanderlust | Friday, 26 May | 1:30 pm | Show | English

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

Rema Gouyez-Benallal

Rema Gouyez-Benallal (Kiehl’s)

Digital Engagement Manager / Kiehl’s (London)

Rema Gouyez-Benallal has been leading the UK Social Media and Digital Engagement strategies for the Kiehl’s brand, part of the L’Oréal Group, for the past year and a half. After graduating with Honours from City University London in 2011, Rema started her career within the publishing and Beauty industries, taking…

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