Julius Hui, Elvis Guo, Yu Tao

Creating an Exclusive Corporate World-Font

TYPO Berlin 2018 Trigger | Friday, 18 May | 6:00 pm | Show | English

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.


Julius Hui

Senior Type Designer, Monotype

Julius Hui joined Monotype’s Hong Kong office in 2015, having spent several years advising type foundries and brands on Chinese typeface design. After joining Dalton Maag in 2013 he collaborated with HP and Intel, all while advocating for the improvement of Chinese type design, which has included teaching and contributing…
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Elvis Guo

Lead Designer, Tencent

Elvis joined Tencent in 2011 and worked as a brand designer at Tencent user research and experience design division, which is responsible for the design of the company's brand vision recognition system.

Yu Tao

Brand Manager, Tencent

Yu Tao joined in Tencent in 2012  and now he is the brand manager with Tencent corporate marketing & PR department, responsible for corporate identity system and visual identity system development and management.

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