Thomas will summarize key trends and themes emerging throughout the day, as well as sharing his POV developed at Fjord, how branding the way its been done for the last 40 years needs to change to ensure it stays relevant in a world where everything is being digitized and people have continually evolving liquid expectations.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.