Thomas Markert (DFL Digital Sports), Heinrich Paravicini (Mutabor) The round ball goes in the rectangular net – the Bundesliga’s new global corporate design
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Jose de Cabo (Olapic), Rema Gouyez-Benallal (Kiehl’s) Success story: How Kiehl’s drives digital brand engagement with visual Earned Content (UGC)
Thomas Michelbach (Strichpunkt), Jochen Rädeker (Strichpunkt) The interface becomes the brand. Digitale Komponenten im neuen Audi CD.
Jose de Cabo, Amy Dutton Driving Brand Authenticity with User-generated Content: How Hostelworld is Taking the Lead.