The last real described style within graphic design was over 20 years ago. ‘New Wave Typography’ in the late 80’s early 90’s ignored any grid or strict system, and utilised the primitive power and freedom of the early desktop computer. The designer was in the driving seat and played on the deconstruction of letterforms, layering and various type weights within single words. In music and popular culture we then had rave, then new rave, with plenty of developments within typography, but no descriptions of where we went and were we are going.
In this talk Fraser will analyse where his practice currently sits within his journey from ‘New Wave’ to ‘New Rave Typography’.