Bertram Schmidt-Friderichs

Character(s) – die Grundlage von Gestaltung!

TYPO Berlin 2015 Character | Friday, 22 May | 6:00 pm | Show | German

There can be no good design without attitude, personality and style. Just as the idiosyncrasies of each letter have a vital influence on design, individual great characters influence us as designers.

Thirty years of encounters with the real characters in our crowd, thirty years of type directors shows in New York. The publisher and ardent book designer talks about the influence of his attitude, why character saps strength (and often money) and the future of typography in the middle ground between analogue and print.

Betram Schmidt-Friderichs

Bertram Schmidt-Friderichs

Verleger / Verlag Hermann Schmidt Mainz (Mainz)

Bertram Schmidt-Friderichs, born in 1959, is a publisher, printer and typographer. Over the last 20 years, he and his wife Karin have built Verlag Hermann Schmidt into the leading trade publishing house for typography, graphic design and other creative sectors. He caught the type bug early on in his father’s…

Related Posts