Typography made to fit

TYPO Berlin 2015 Character | Thursday, 21 May | 6:00 pm | Type Lab | English

Graphic and editorial designers, information architects and web developers play a central role in modern communication and human interaction. They make sure that the visual messages are delivered in an appropriate and effective manner. Their raw material is language, most commonly in written form, and one of the main tools of communication is typography. In todays overload of information it has become increasingly challenging to be heard and seen. No wonder therefore that this subtle conveyor of information and emotion, called type design, helps to create unique user experiences and establish brand coherence across the multitude of platforms and devices. However there are different shades of tailor-made typography, from simple modification of an existing typeface to creating a complete custom type family.

This talk will not only shine some light on the forest of licensing options, but also explain, with the help of case studies, how a distinctive look & feel can be achieved without breaking the bank.

José Scaglione

José Scaglione

Type Designer (Praha)

José Scaglione (*1974) is a graphic and typeface designer from Rosario, Argentina. He co-authored the book “Cómo crear tipografías. Del boceto a la pantalla”, and collaborated with Jorge de Buen Unna on his book "Introducción al estudio de la tipografía". In 2013, José was appointed as President of the Association…
Veronika Burian

Veronika Burian

Type Designer (Praha)

Veronika Burian (*1973) studied Industrial Design in Munich and worked in that capacity in Vienna and Milan over a few years. Discovering her true passion for type, she graduated with distinction from the MA in Typeface Design in Reading, UK, in 2003 and worked as type designer at DaltonMaag in…

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