Letterpress is all the rage today among those exploring pre-digital graphic techniques, but it was the discovery of offset lithography that fueled my imagination as a young designer starting out in the seventies. I will talk about my early experiences experimenting with and exploring the world of paste up, photostats, Zip-a-tone, and Letraset, and what has been lost in the move from mechanical to digital design and production techniques, and how it might be recaptured.
Type Designer (Saint Paul, Minnesota)
Mark Simonson is an independent type designer working out of his home in Saint Paul, Minnesota. Although he got interested in designing typefaces while studying commercial art in college during the seventies, Mark spent the first few decades of his professional life as a graphic designer and magazine art director.…