Barack Obama’s campaign for the 2008 election mobilized supporters around the world and created a new kind of »space« for American Politics—a branded but authentic space that bridged online to in-the-home, on-the-road to on-the-street, envisioned in a dream to manifesting in reality. Sol Sender, who spearheaded the development of the campaign identity, will discuss the creation of a logo capable of symbolizing that kind of space—and marking those kinds of spaces—in diverse and unexpected environments across the American Political Landscape. He demonstrates how the candidate’s message, married to powerful design strategies, lit a nascent fire—inspiring and empowering the sometimes disenfranchised and often disengaged melting pot of American citizenry.