Ideas that you don’t implement are ballast. What’s the secret to letting go of ideas, while developing others at the same time as you’re going about your daily business, so that those ideas can turn into something in the medium or long term?
Peter Breuer
Copywriter (Hamburg)
Peter Breuer studied design and has worked as a copywriter since the early 1990s, attacking subjects such as indwelling catheters, red wine, furniture, meat salads and a few others. Because each new subject brings with it associations that don’t end up as part of the project, and because collecting paper…
