What if we opened up the design and branding process?
What if we explained what we do, and how we work – for all to see, share and understand? Michael Johnson explores how doing this can help designers, help clients, and maybe, just maybe, help the world.

Michael Johnson
Creative Director, Principal / johnson banks (London)
Johnson Banks defines then design brands that want to make a difference: tackle hunger; fight for an open internet; raise billions for education; bring culture and enlightenment to the world; shift paradigms and change lives. Johnson’s clients include Cambridge University, Action Against Hunger and Mozilla. His new book, “Branding: In…