John D. Berry

Cheap Quality: How to Use Design and Typography to Make Up for Lack of Budget

TYPO San Francisco 2012 Connect | Friday, 06 April | 11:00 am | Screening Room

Good typography will get you through times of no money better than money will get you through times of bad typography. At least when it comes to design projects. I’ll be talking about the intersection of quality and budget, especially for cultural organizations with miniscule budgets, who have to use design quality as a fulcrum to get attention. I will show examples from both my own work and the work of others (brochures, ads, ephemera, signage, collateral; as well as editorial design in books and publications) as a way of talking about the strategic process that these get deployed in.

John D. Berry

John D. Berry

John Berry is a designer, editor, and typographer. He is the former editor of U&lc (Upper and lower case) and founding editor of U&lc Online. He is president of ATypI (Association Typographique Internationale) and has been a director of the Type Directors Club in New York. As a member of…

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