Carima El-Behairy

When is good looks not enough?

TYPO Berlin 2012 sustain | Thursday, 17 May | 4:00 pm | TYPO Show | English

P22 Cézanne: Introduced in 1996, this font is one of the most recognizable and popular fonts in the world. Why? How has this font sustained its popularity in a field of 10’s of thousands fonts available in today’s market and what makes it one of a kind? Carima El-Behairy will highlight past and present projects in a way to explain Cézanne’s continued popularity and unique position among the many fonts available in the market today.


Carima El-Behairy

Carima El-Behairy began her journey into the type world with the launch of P22 Type Foundry in 1994. She is a founding member and has been the CFO since its inception. Her areas of expertise include contract negotiations, marketing, financial knowledge, start-ups and the ability to find money. She and…

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