In the crowded urban environment, space for signage is always at a premium. From small liquor stores to majestic theaters, sometimes advertising has nowhere to go but up. In this talk, I will discuss the ubiquitous phenomenon of stacked lettering and the inherent problems that we face when we use the Latin alphabet in a vertical orientation. I will showcase how I addressed these problems in my upcoming typeface Bungee, a chromatic design expressly created for vertical typesetting.
David Jonathan Ross
Type Designer (Los Angeles)
David Jonathan Ross draws letters of all shapes and sizes for custom and retail typeface designs. He joined The Font Bureau in 2007, and his typefaces include Manicotti and Trilby, reversed stress slabs; Condor, a high contrast sans; Turnip, a rugged bookface; and Input, an extensive family designed for computer programming. David…
