Sofie Beier

The typeface character

TYPO Berlin 2015 Character | Thursday, 21 May | 4:00 pm | Show | English

Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

Sofie Beier

Sofie Beier

Type Designer, Professor at the School of Design / The Royal Danish Academy of Fine Arts (Copenhagen)

Sofie Beier is a type designer and associate professor employed at the School of Design under The Royal Danish Academy of Fine Arts, where she is the head of the MA programme in Type & Wayfinding. She holds a PhD from the Royal College of Art in London and is…

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