Brands, products and the entire field of CD communicate a spectrum of emotions and values. Targeted communication and design have always been a special challenge for designers. How can I better understand emotion and translate it into targeted design? Which findings in psychology and behavioural research help me optimize the design process, and how can I apply this know-how in practice? A special highlight will be the insights into the Emotion Grid and Design Elements tools.
Oliver Saiz
Mareike Roth and Oliver Saiz are passionate researchers and the dedicated owners of Studio hoch E, which they now run, after having worked with various agencies for clients like Volkswagen, LG, Hilti, RWE and other international brands. When working on their master‘s thesis, they developed a tool to design values…
Mareike Roth
Mareike Roth and Oliver Saiz are passionate researchers and the dedicated owners of Studio hoch E, which they now run, after having worked with various agencies for clients like Volkswagen, LG, Hilti, RWE and other international brands. When working on their master‘s thesis, they developed a tool to design values and…
