IA, UXD, Content Strategy, Service Design, every couple of months Web designers rebrand and renegotiate the terms that define what we do. In the end our job boils down to the different ways of structuring information, an art much older than networked computing. This is an overview of the rules of thumb we learned in the last 10 years at Information Architects Inc. Some feel rock solid, going way back to Aristotle and his teacher, others seem weird, volatile and freakish, like delicate seeds from outerspace.
Oliver Reichenstein studied Philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his Information Architects Inc. (iA). Today, iA is one of the leading Web design agencies.