Ellen Lupton

Vision is a Process

TYPO San Francisco 2015 Focus | Friday, 01 May | 3:00 pm | YBCA Theater | English

How do people respond to the designed environment? When we look at a poster, a website, or a road sign, our brains process information to help us use and understand information. Designers employ these theories to amaze, delight, and manipulate the eye and mind. From the laws of perception to concepts of narrative, behavior, and how to tell a joke, theories of thinking and communication shed light on how design works.


Ellen Lupton

Writer / Curator (New York / Baltimore)

Ellen Lupton is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. After joining the museum in 1992, she mounted her first exhibition, “Mechanical Brides: Women and Machines from Home to Office.” Since then she has organized numerous exhibitions, publications, and public programs at…

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