When I work with typography, I invent a kind of game that goes beyond functionnality. I make the audience understand in an experimental way. My systematic explorations with letter shapes cross back and forth between a purely artistic approach that is truly, freely creative and the contradiction with the design which has to solve a problem which the client has asked me to solve. Every project I work on, especially posters and logotypes, bring about a new opportunity for expression that later becomes refined to a perfect executional technique. One of my beliefs is to gain a revenge overpainting with typography and to bring emotion to the art of visual communication.
Philippe Apeloig
Philippe Apeloig born in 1962 Paris, France Philippe Apeloig was educated at the École Supérieure des Arts Appliqués and the École Nationale Supérieure des Arts Décoratifs. After graduating and taking two transformative training periods at Total Design in Amsterdam, he worked as a designer for Musée d’Orsay in Paris from…
