The 2001 economical crisis in Argentina forced the hand of many industries, including all fields of design. Designers had to reconsider their strategies and learn how to rebuild in order to remain relevant in an increasingly tightening industry. Alejandro Paul focused his free time on finding a way to combine his two passions, lettering and packaging, into a viable way to survive as a designer. As it turns out, he was not the only one on that path. Instinctively collective efforts and the internet helped bring Latin America, formerly without much typographic tradition, to the forefront of global type design — showcasing fresh tastes and formulating new visual philosophies for the constantly changing use of packaging typography.
Alejandro Paul
Ale Paul is one of the founders of the Sudtipos project, the first Argentinean type foundry collective. He taught graphic design and typography at the Universidad de Buenos Aires from 1996 until 2004 and has worked as an art director in prestigious Argentina-based studios, handling high-profile corporate brands such as…
