Jens Grefen

Executive Director Creation / Interbrand (Köln)

Jens Grefen is Executive Director Creation and part of the managing team for Interbrand CEE. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, contributing significantly to their growth.

With his comprehensive know-how in conception and design, he counsels clients across multiple industries: telecommunication, technology, automotive industry, tourism, retail, transportation, energy, chemical industry, pharma, and financial services.

After his studies in Germany and California he worked for smaller design agencies before joining the Interbrand team.
Selected brands Jens Grefen worked for at Interbrand:

ABB, BASF, BMW, Borealis, DER Touristik, Deutsche Telekom, Hyundai, Kia, Lanxess, Maxit, OMV, Porzellanmanufaktur Fürstenberg, Renault/Nissan, SAP, Schindler, thyssenkrupp, TUI and Walter AG
At Interbrand since 2004.


Snezhana Chernogortseva

Brand and Marketing Communications Director at MegaFon

Snezhana Chernogortseva joined MegaFon, the second largest telecom operator in Russia, at the beginning of 2017. She plays as a key leader in the development of the brand portfolio strategy, as well as bringing it to life under all group telecom assets through the new brand philosophy, platform, and brand identity for MegaFon brand. This is a key strategic undertaking, which supports the digital transformation announced by the company as its pivotal new business strategy in 2016. Before MegaFon, she held the position of Strategic Marketing & Integrated Marketing Communications Director in Veon, Russia.

For the previous 10 years, Snezhana held the position Marketing Director of Red Bull Russia, and as member of the Management Board where she lead Local Consumer Marketing, Sport, Culture and Communication strategies and plans, developed in-line with international guidelines to ensure localization of the global brand vision.

She speaks frequently at academic/industry events in Russia, is an active member of the local professional marketing community, and has been invited to judge the Effie Awards in Russia in 2017 and 2018. Snezhana graduated The State Academy of Management and received her PhD in Economics. In 2018 she was named “Media Person of the Year,” by the National Business Communications Award (NPBK).

The Rebrand of a Russian Telco Icon

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

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