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Lorenz Seeger

Founder of diesdas.digital & Project Manager of Der Zukunftsfonds (Northeim, Deutschland)

Lorenz Seeger wurde am 14. Februar 1988 in Northeim geboren. Nach dem Abitur und Zivildienst studierte er Communication and Multimedia Design Aachen und Maastricht.

Gemeinsam mit drei Kollegen gründete Lorenz Seeger Ende 2015 die Agentur diesdas.digital, die die Kompetenzen Strategie, Branding, Design und Entwicklung bündelt. Bis heute arbeitete Lorenz Seeger u.a. für Auftraggeber wie Trivago, Volkswagen, Audi, Deutsche Post, Postbank, Red Bull, AZ Medien und Der Zukunftsfonds. In der Zeit von 2015 bis 2016 war er zudem als Dozent an der Hochschule für Technik und Wirtschaft in Berlin tätig.

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Kai Diekmann

Founder of Zukunftsfonds & Storymachine (Ravensburg, Germany)

Kai Diekmann was born in Ravensburg (Germany) on 27 June 1964. Till January 2017 he was publishing director of BILD. For 15 years prior to this, he was editor-in-chief of BILD.

Since 2004, Diekmann has been an independent member of the board of directors of Hürriyet; since 2011 he has served as non-executive director of the London Times; since 2017 member of the Public Policy Advisory Board, UBER, San Francisco. Since November 2017, he is also Chairman of the Freundeskreis Yad Vashem in Germany e.V.

Kai Diekmann is today the founder and shareholder of Der Zukunftsfonds and the Social Media Company Storymachine.

Diekmann has written and edited several books. He is married and has four children.

 

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Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

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