Frederik Wilken graduated in communications design and media studies from the Braunschweig University of Art. He has been with wirDesign for some ten years, taking care of accounts including comdirect, Magdeburg Public Works (SWM), the city of Heilbronn, and Rational. His clients benefit from his integrated approach to brand and design. His work has received numerous honours, including the Berliner Type, DDC, and Best of Content Marketing awards. His formidable achievements led to a 2015 nomination for the Newcomer prize of the German Design Awards.
Christian Wendrock-Prechtl has been head of the user interface division at comdirect bank AG since June 1, 2015. In addition, he took over the post of managing director of onvista media GmbH on April 1, 2017. As a designer, his work thus far has been marked by the further development of strategy, content, and technology in his areas of responsibility. At comdirect, he is in charge of user experience, user interactive design, and corporate design, among other areas, and is intensely involved with benchmark design and innovation design.
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.