Amy’s career started in PR but for the past 9 years, she has specialised in social media marketing.

She has experience in the local government, utility, tourism and gambling sectors and joined Hostelworld in 2015 from Camelot Group, where she set up and ran the social media team for The National Lottery and it’s five brands.

Her team at Hostelworld spans eight markets and is responsible for content production, social media management, community insight and influencer marketing. In addition, the team act as an in-house content agency for the business, strategically supporting brand campaigns (Mariah Carey, 50 Cent, Charlie Sheen, Chris Eubank), marketing partnerships (Boiler Room, ASOS, Resident Advisor), PR, SEO, display, PPC and product.