Simon is very clear about his approach to branding, which he shares with our clients as an equal partner in the process: »Strategy and identity transform brands into tools for managing successful companies.« The term »comfort zone« isn’t in his vocabulary – the greater the challenge, the better. The energy and persistence he devotes to promoting and driving change are boundless. He studied integrated product design with a focus on methodology and service innovation at the University of Coburg.
There’s a good reason why Patrick is one of KMS TEAM’s Managing Partners: Nothing escapes his creative eye. The Swiss-born thoroughly understands the »rules & tools« of good design, and also plays the piano and French horn – giving him the ability to create brilliant harmonies and even improvise at every level. Or maybe it’s the serenity that everyone from the mountains seems to share that keeps him focused on the ultimate goal at all times. His motto: »Design is a journey, not a series of fixed principles. Design is the visual expression of a mindset.«
Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.