Heinrich Paravicini

Heinrich Paravicini

Chief Creative Officer & MUTABOR Co-owner (Hamburg)

Heinrich Paravicini (1971- ), together with his two brothers, grew up watching french-translated Japanese Manga shows on TV in Paris. Early on, this, along with the variety of Parisian museums, inspired the 6 year-old Heinrich to draw. He finished high school in Germany. Then he started his studies in Communication at the Muthesius-Hochschule in Kiel graduating with the help of a full scholarship from the DAAD.

In 1993, with fellow students in Kiel, he founded the magazine “Mutabor”. The friendship and work with Johannes Plass propelled the magazine to international notoriety – and these two to inseparability. Together they tackled projects in Munich and Hamburg, which resulted in MUTABOR, the design agency, that Paravicini and Plass founded in 1998 and still run to this day.

In the meantime, MUTABOR employs about 120 multi-talented people specialized in brand identity. The identity agency works interdisciplinarily consisting of teams of designers, architects, graphic designers, film makers and interface designers. Some of their customers include Audi, Bahlsen, Clariant, Daimler, Deutsche Nationalmannschaf and many others. From Hamburg MUTABOR creates and implements projects worldwide – Berlin, Paris, New York, Moscow and Beijing, to name a few.

Since 2012 Paravicini has been a committee member in the ADC Germany. He is a juror at diverse national and international award ceremonies (ADC Europe, Eurobest, D&AD, Cannes Lions and others), a lecturer for brand identity at HAW Hamburg, as well as an inventor, curator, and moderator of the annual Stuttgart “ADC Design Experience” trade fair. With Johannes Plass, Paravicini has published books and publications under the MUTABOR label.


Christian Bahlmann

Head of Corporate Communications, Bahlsen

The New Global Brand Identity of Bahlsen

Brand Talks

Brand Talks is the new rapid talk format on the second conference day. After the keynote by London-based branding expert Michael Johnson (johnson banks), talks change in a 30-minute cycle. The final talk gives Thomas Müller, Head of Design and Innovation at Fjord with his summary “The End of Branding As We’ve Known It”. Moderator of the Brand Talks: TYPO programme director Jürgen Siebert.

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